Rebranding is a pivotal task full of opportunity and also risks to your business. A great and successful rebranding will give your business the chance to go far beyond the mark that you have set but a bad rebranding however, will be putting your business at stake.
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Regardless of that, a few companies have tried to rebrand their products in order to stay relevant to what consumers want and embedded within this article are their stories.
Dunkin’ Donuts
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Despite the fact that the brand is associated with donuts, consumers no longer associate the brand with the word “donuts”. The slogan “America Runs on Dunkin'” meant that its customers were already familiar with the abbreviated version. Because it modernises the consumer experience while maintaining its heritage, Dunkin’ is a successful example of rebranding.
The branding extends from the inside of the store to the exterior, with new packaging designs, retail renovations, and brand messaging on all advertising and marketing platforms.
What we can learn from this situation is that even though you are undergoing a major rebranding of your brand and wish to rename your business, make sure you select a name that will make it easier for customers to identify you.
Domino’s
Due to its 9% market share in pizza restaurants in 2009, Domino’s was literally losing money. With a successful rebranding, the business altered everything. It also concentrated on improving the aspects of its products that customers found lacking. The outcome? In comparison to other pizza restaurants, the company had the strongest customer loyalty in 2016 and a 15% market share.
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