Now you know that video content is good for your business because it builds trust, boosts SEO rank, increases website traffic, provides higher ROI and many more among other things.
Making video content for your business is not limited to showing them in your marketing contents. Here’s 10 creative ways of how businesses can incorporate video content to optimize branding.
Video as an Intro To Your Business
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According to data, online consumers only remember 10% of a message they read in text, compared to 95% of a message they watch on video. This proves that video is one of the internet’s most effective communicators.
To introduce your customer to your business, businesses should choose the most effective communication method, which in this case is videos or motion graphics. This is because, through videos, your audiences can comprehend the message you are trying to deliver more easily and further relate it to the brand story.
Videos to Present Products and Services
The page where you introduce your products and services is where your audiences may learn about what your business provides, as well as their features, applications, as well as costs. These pages are usually full of details, thus creating an intimidating wall of material.
An excellent method to make this material easier to understand is through video. For example, instead of explaining a product function through a page long writing, businesses may use videos to incorporate and demonstrate how your product functions to your audience. In these types of videos, businesses can also go more into other details and at the same time make the content more attractive and less boring.
Videos to Highlight User Generated Content (UGC)
Testimonials from customers have a big impact on sales. According to a study, when businesses use and optimize user generated content (UGC), it can increase sales by roughly 62%. This is because, UGC acts as testimonial from existing and experienced customers, thus when new and potential customers see feedback from these experienced users, it can be more powerful and attractive compared to contents generated by businesses itself.
To highlight UGC creatively, businesses may use videos as it is a proven method that attracts eyeballs compared to static contents. So, instead of just taking pictures of satisfied customers or using a screenshot of good reviews, you can change the content to include more videos of delighted customers using your goods or services. Allow them to speak honestly about their experiences with the goal of creating relatable videos for potential buyers.
Videos as an Instruction
Instead of describing the “what,” these videos usually focus on the “how” of a product. Instead of focusing on the length, instructional videos make the most of delivery speed and effectiveness. That’s because consumers today have short attention spans.
Thus, videos with instructions work well for businesses that sell products.
For example, a business that makes a clever use of instructional videos is PlayStation. After launching its VR technology, the company posted a video on its website demonstrating how to set it up.
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Videos on Your Home Page
Videos on homepages will definitely liven up the bland and typical website homepages. They also give you the chance to share some background about your company or brand with website visitors.
The length of the films you display on the homepage must be constrained, though. They should ideally last between 30 and 60 seconds, or roughly the same length as a TV commercial.
Video Archives in your Library of Content
Now you have blogs to enhance the SEO ranking of your websites. But how do you make it more attractive and not just lengthy wordings?
Businesses should create more videos and upload them online to attract more audiences to watch because sometimes… Reading can be boring.
These video materials can be in instructional form, an introduction to your business, or even vlogs which give an updated content of your business and services. Depending on your preferred timetable, you can update them weekly or monthly.
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With the help of these video materials, you may communicate with your customers or potential customers directly and let them know what the business has been up to. Then, to encourage more engagement and enhance your website’s ranking, you may also embed these videos in your blogs as it can encourage your audience to click on your content.
Thus, videos can also further facilitate the development of a personal connection between your business and your customers or prospects while disseminating helpful information and exhibiting company culture.
Videos to Substitute Words in Website’s About Page
One of the finest methods to explain your brand story and corporate culture to customers, prospects, and potential investors is by including movies on your website’s about page. These videos can do a better job than a mere text in capturing the feelings and ambiance of your company, offices, or even staff. And it frequently does this with fewer words, or other times none at all.
Videos to Explain Hiring and Recruitment Process
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