Although video is being used as a marketing strategy by 85% of businesses, TikTok as a growing social media platform is becoming a good way to increase the exposure of your video content. This is because it offers a reasonably simple way to include video into your current marketing strategy if you aren’t already using it.
Thus, here’s 5 top reasons why businesses should utilize TikTok in their video marketing strategy in order to boost their brand.
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1.Video Marketing is the New It
The popularity of video marketing isn’t likely to decline any time soon. According to a study, 86% of consumers want to see more video from brands.
Did you know that TikTok is currently recognised as Malaysia’s second most downloaded mobile app as of 2022. Globally, Malaysia has the sixth-highest penetration rate of TikTok. This strongly suggests that businesses should look into TikTok as a platform to run their video marketing strategy to reach a much wider audience.
2. Why TikTok for Video Marketing?
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TikTok is a platform to seriously consider and include in your social media strategy, especially for businesses that want to reach out to the younger audience in Malaysia. This is because of TikTok’s rapid growth and attractiveness among young Malaysians, as well as the rise of video engagement it receives in Malaysia.
Although TikTok is primarily used to display trends, it is also a potent video marketing tool. You can contribute practical life hacks, tips, tactics, tutorials, and more in addition to showcasing your awesome dance routines.
Businesses can attract customers by explaining what their business does and how they can assist you in a few short, simple-to-understand video clips of content. Businesses also frequently choose engaging on-air talent to showcase what they have to offer, producing humorous clips in this context to draw in viewers, which can be a good fit for your company strategy.
3. Huge, Growing Audience on TikTok
As Malaysia’s second most downloaded mobile app of 2022, TikTok has at least 4 million active users locally and is at 800 million active users globally. Teenagers and young adults make up the majority of platform users where the majority of users are under the age of 30 while 41% of the users are between 16-24 years old.
Due to the sheer number of users and the speed at which it is expanding, it is able to reach a sizable audience, and it is also simpler to produce video marketing materials on TikTok compared to other platforms. When businesses optimize this opportunity to produce video material that becomes viral there is also a high potential that your video marketing can be seen by hundreds or thousands of active users worldwide.
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