By now, everyone must have heard of TikTok right? Well, the short – form video sharing application was initially launched in 2016 by Chinese company, ByteDance and has grown popular since with approximately 1 billion monthly active users as per cited by the company itself. This makes the application a very suitable place for businesses to market themselves in order to gain more recognition and clients.
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This is the star!
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To summarise our points in a delicate and easy to comprehend method, we present to you 6 Reasons Why TikTok Is The New Era of Digital Marketing.
#1 The 6th Most Famous Social Media in the World
Hold your breath, that’s true!
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Inhale….exhale!
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According to Demandsage.com, the application is currently ranked on the 6th place of most famous social media applications in the world. And with over 1.39 billion of total users for the application, TikTok is certainly more than certified to appear as a leading platform for digital marketing.
#2 High Video Consumption
With the high number of users utilising the application on a daily basis, TikTok proudly states that over 1 billion short – form videos that are shared on the platform are watched by most users with the Entertainment featuring lip – syncing videos emerges as the most popular category, followed by Dance category and so on.
High video consumption among users on TikTok is the second reason why the platform is suitable for digital marketing since it proves the theory that people are attracted to something more moving than a bunch of static, traditional ads.
#3 High Social Media Engagement Rate
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