User – Generated Content (UGC) is pivotal for any business to convince their possible and loyal customers about their products or services offered.
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Convincing!
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With that being said, the more genuine reviews provided by clients, the higher the chance for the business to appear more trusted to attract new customers and convince the loyal ones.
In this article, we are going to show you how UGC in big brands are being utilised to boost their growth.
Starbucks
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A day without Starbucks is like — just kidding. I have no idea.
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Starbucks is the titan of coffeehouse chains in the world with 33, 833 stores worldwide. Renowned exclusively for its fresh – roasted coffee beans, Starbucks has managed to gain a great number of fans all over the world.
To attract more people to buy its product, Starbucks annually launches #RedCupContest where consumers are invited to post their cool photos of their coffee to stand a chance to win a Starbuck gift card. To this date, more than 30,000 pictures and counting with the tag #RedCupContest have been uploaded on Instagram, thus attracting more and more consumers; new and loyal ones to participate in the contest.
BMW
Who doesn’t know this German pride?
To boost the company’s growth and promote more people to own a BMW of their own, the company has launched a campaign on social media where BMW owners are invited to share a picture of their own BMW and lucky users will be picked for an exclusive feature on BMW’s main account.
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