Brands now have to compete fiercely for audience attention in order to be visible online. As a result, consumers—especially the notoriously fickle Gen-Z who are served with various marketing contents online, are more picky about the content they trust and brands they get in contact with or further buy from.
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn nn n n
n
n n n nn n n
I want this, I don’t want this, I want this, I don’t like this, I like this…
n n n n
n nn
n nnn nnnnn
Gaining Trust Through Content is Not Easy
Therefore, marketers have realized that creating brand content and gaining audiences’ trust is not as easy as it used to be. 60% of marketers concur that successful content must have both quality and authenticity, and nothing compares to a good user-generated content (UGC) gained from your customers. Nowadays, it is crucial to consider UGC as the contemporary version of word of mouth since, in the end, people always trust other people instead of trusting content created solely by brands.
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn nn n n
n
n n n nn n n
I choose you UGC!
n n n n
n nn
n nnn nnnnn
For businesses, this is the moment to invest in an authenticity-driven social marketing strategy. As consumers are 2.4 times more likely to perceive user-generated content as legitimate than content provided by businesses.
4 Tips to Create an Effective and Trustable User-Generated Content
Even though it seems simple – you get reviews online and can now develop new content straight out of the reviews, there are actually a few things to consider before you publish them as your content.
It is crucial for businesses to be aware of these tips because doing it blindly may not do you justice. You may get lost in the sea of customers’ reviews and even worse, it may not even help your business grow using UGC!
1. Be Strategic and Have a Set Goals in Mind
Before you start creating user-generated content, ask yourself these questions; If you don’t know how it fits into your advertising strategy, how will you know what kind of UGC content to request? When people tag you in beautiful photos, it’s lovely, but how can you leverage that content to further your marketing objectives?
First, examine how UGC fits with your current marketing objectives by sitting down with your social media strategy document. Then, using this knowledge, you may develop a concise statement that informs viewers just what kind of content you intend to feature.
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn nn n n
n
