Easy. Most of the businesses today depend heavily on motion graphics to make their contents more engaging and enjoyable in order to generate a broader customer’s profile.
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We want to know more…
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Let’s take a look into the motion graphics strategy that is used by one of the giant companies in the world, Apple. When the company decides to launch a new product, Apple always comes with the best, jaw – dropping marketing strategy. And their marketing strategy doesn’t come usual on flyers or any printed media.
Apple knows the truth. The company evaluated the current trend that is more dear to their loyal and targeted customers and uses the data they have gained to form a mesmerising marketing campaign. Have you noticed how Apple manages to draw people’s attention in every of their newest campaigns to promote their newly introduced device?
Take iPhone 13 ads as an example. The prominent ads starts with a toddler grabbing the phone from a coffee table and runs throughout the whole household, giggling as she holds the phone to her hand.
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This describes a very close to heart scene for every parent who has tiny little feet roaming through the house. So, Apple has identified this as a problem parents would have to face. Once the problem is identified, Apple resumes its process by allowing their customers to know that they understand and note their issue.
The advertisement continues with the baby dropping the item flat to the floor before escaping the scene. This too is very familiar to all parents out there and also applicable to people who are buttered fingers.
Before the viewers get to make an assumption, Apple solves the problem by indicating that the users of their newly introduced device would have nothing to fear as they have upgraded the sustainability and endurance of the new iPhone.
This statement works as the pivotal call to action from the brand to its customers, both loyal and new ones, to purchase the phone as it is not only sustainable but durable compared to previous models. As a result, Apple manages to increase its financial revenue as more people are interested in the item.
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Yeah, it sounds great!
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The usage of motion design in Apple’s case study can be seen not only in the ads produced by the company but also on its main website. Apple embraces simplicity so every product that is posted on its main website is done so in the simplest but attractive way possible.
This simplicity and the attractiveness of motion design that is used by Apple has been a tremendous success and works as a living proof that motion design is no longer a foreign concept but rather a most sought – after concept.
